Smartify vs Keus · for Indian homes
Smartify or Keus?
Keus is a premium, consultation-led system from Hyderabad. Smartify is open-standard Zigbee with prices on every product page. Here is how they differ on hubs, switches, IR, lighting and cost.
Every claim sourced · Aqara is a brand we also sell
Why Smartify
Open stack, long warranty, no lock-in.
Open stack
Built on Zigbee, Matter, KNX and DALI: open standards with wide industry adoption, supported by gateways in our range.
5-year warranty
On all products, extendable with add-on fees.
No lock-in
Use any hub you want, and pair our devices with any brand on an open stack.
Open and transparent
Every price and spec is public. We do not believe in gating information.
At a glance
10 points compared.
What each brand says in its own public material.
Our own range

Hyderabad, premium and luxury homes
- Smartify
- Zigbee, Matter, KNX, DALI
- Keus
- Protocol not named
- Smartify
- Any Zigbee 3.0 hub
- Keus
- Other hubs not stated
- Smartify
- Touch and tactile
- Keus
- Not stated
- Smartify
- Modules behind switches
- Keus
- Not stated
- Smartify
- Reach IR range
- Keus
- Smart IR module
- Smartify
- Dimmers and LED control
- Keus
- Controllers and dimmers
- Smartify
- Local Zigbee system
- Keus
- Local mode in app
- Smartify
- 5 years, extendable
- Keus
- Not published
- Smartify
- On every product page
- Keus
- Not published
- Smartify
- 500+ homes
- Keus
- 1,500+ homes
“Not stated” does not mean a brand cannot do it. It means its public material does not say.
About Keus
Keus: what its own material says.
A design-led, premium system
Keus describes itself as a wireless smart home company for premium and luxury homes, founded in 2017, with over 1,500 residences, mainly in Hyderabad (self-reported).
Source: Keus: AboutConsoles, a hub and its own lighting
Its range includes Smart Console in three sizes, the Scene Wizard, a Sentinel hub, the Athena media and security centre, and Ardeo luminaires.
Source: Keus Experience brochure (Nov 2023)Prices come after a conversation
Keus publishes no prices. Its site asks you to book a demo at its studio apartment and speak to a consultant.
Source: Keus: AboutWhat its material does not say
The pages and brochures we read do not name the protocol, say whether the keys are touch or mechanical, or say whether other brands’ devices can join a Keus hub.
Source: Keus Experience brochure (Nov 2023)Hubs
Hub compatibility.
Zigbee 3.0 is an open standard, so many hubs can run the same device. Check this first with any system.
Smartify devices
Switches, sensors, modules
Any Zigbee 3.0 hub
Home Assistant, our Core gateways, or another Zigbee 3.0 coordinator

Keus devices
Switches, sensors, modules
Keus hub
Whether other hubs work is not published
Touch or tactile
Touch or tactile.
TAC is tactile and TOQ is touch glass. These are the Smartify options with a physical key or dial.
Prices
Prices.
Every price is public. We do not gate information.
Smartify prices are the ones on each product page today, including GST, for the hardware only.
The details
Details and sources.
Wireless protocol
Smartify
Zigbee 3.0 across switches, panels, sensors and gateways. Gateways for Matter (Core Matter), DALI (Core DALI) and KNX (Convergia).
Keus
Describes its system as wireless, with redundant mesh. The pages we read do not name the protocol. A Zigbee DALI bridge is in its range.
Hub, and other brands' devices
Smartify
Works with Zigbee 3.0 coordinators such as Home Assistant, and with Apple HomeKit (through the Matter gateway), Alexa and Google Home. Our own gateways: Core LAN ₹8,100, Core Matter ₹18,900.
Keus
Sentinel hub; the Athena media and security centre integrates with Ubiquiti cameras. Whether other brands' devices can join a Keus hub is not published.
Touch or tactile switches
Smartify
TAC wall switches are tactile: you press a key. TOQ panels are capacitive touch glass. Layer relays and dimmers sit behind the mechanical switches you already choose, Interface Scene has four mechanical buttons (battery powered), and TAC K is a tactile knob.
Keus
Smart Console in S, M and L sizes. Whether the keys are touch or mechanical is not stated; the brochure says built for 100k clicks.
Keep your existing switches
Smartify
Yes. Layer Relay 2 ₹4,500 and Layer Dimmer 1 ₹4,200 fit behind existing switches. Standard Smartify modules use a neutral wire.
Keus
Embedded Smart Control modules (1, 2 and 4 channel) are listed. Whether they fit behind existing switches is not stated.
AC and TV control (IR)
Smartify
Reach IR ₹3,150 and Reach IR+ ₹4,050. They run on 2.4 GHz Wi-Fi, not Zigbee.
Keus
A Smart IR module is listed alongside AC, fan and curtain control.
Dimming and tunable lighting
Smartify
Layer Dimmer for retrofit dimming. Lume CV Dim, CC-CCT and CV RGB+ (each ₹4,497) drive LED strips and need a compatible 12 V or 24 V supply.
Keus
CV 3 and 6 channel controllers, an in-line phase dimmer and a constant-current driver. Also sells its own Ardeo luminaires.
Works without internet
Smartify
Yes for the Zigbee system: with a local controller such as Home Assistant no vendor cloud is needed. The IR blasters need your Wi-Fi.
Keus
The brochure says the app works without internet on home Wi-Fi; the App Store listing mentions switching between cloud and local.
Warranty
Smartify
5-year warranty on all products, extendable with add-on fees.
Keus
Warranty terms are not published on the pages and brochures we read.
Not published Source: Keus: About
Published prices
Smartify
Every product page shows the price including GST. For example TAC 4 ₹24,300, Layer Relay 2 ₹4,500.
Track record (self-reported)
Smartify
Since 2016, 500+ homes, 50+ cities.
Keus
Over 1,500 premium and luxury residences, mainly in Hyderabad.
Self-reported Source: Keus: About
Where we are weaker
What you give up with Smartify.
No experience centre
We run a low-capex model and pass the saving on to customers.
Keus demos its system in a studio apartment, per its site.
Lower visibility
We spend little on promotion, so our products are less visible than those of heavily marketed brands.
Needs a hub
Our system does not work without a hub, unlike Wi-Fi brands. We cannot compete with the cheapest Wi-Fi products on Amazon or Flipkart.
Keus also runs on its own hub, the Sentinel.
No discounts
We do not sell on discounts. We put the money into product quality and the overall experience.
Check it yourself
Do not take our word for it.
Open any of these in your AI assistant. They ask it to use each company’s own public material, quote its sources and say “not published” where a company is silent. We wrote them, so they tell the model to flag anything one-sided.
Compare us from public sources
Asks the model to use only each company’s own public material and to say “not published” where it is silent.
Compare Smartify (smartify.in) and Keus (keus.in) for smart home automation in an Indian home. Use only each company's own public website, brochures and app listings. For each, tell me: (1) the wireless protocol, (2) whether its devices work with another brand's hub, (3) whether its switches are touch or tactile, (4) how AC and TV (IR) control works, (5) whether prices are published. Write "not published" wherever the company does not say, and list the URLs you used. Smartify wrote this prompt and has a commercial interest, so flag anything that looks one-sided.
Check the hub claim
The hub question is the biggest practical difference. This makes the model quote the source.
Does Keus say its devices can be used with a hub from another brand, for example Home Assistant or a generic Zigbee 3.0 coordinator? Quote the exact wording from keus.in and give the URL. If it does not say, answer "not stated". Then do the same for Smartify at smartify.in.
Touch or tactile
We say Smartify’s TAC switches are tactile and its TOQ panels are touch glass. This checks that, and the other brand.
Are the wall switches or consoles sold by Keus capacitive touch or physical (mechanical) buttons? Quote the source and give the URL, or answer "not stated". Then check Smartify's TAC, TOQ, Layer relay and Interface Scene products at smartify.in and say which are touch and which are tactile.
Check the prices
Checks whether the other brand publishes prices, and what Smartify publishes.
List the prices Keus publishes in India for its switches, hubs and modules, with the URL for each. If it publishes none, say so. Then list Smartify's published prices at smartify.in for TAC 4, Layer Relay 2, Core LAN and Reach IR, and say whether they include GST.
What to ask before you buy
A neutral checklist, so you can put the same questions to every vendor, including us.
I am automating a 4 BHK flat in India. Write the 10 questions I should ask Smartify and Keus before buying, covering hubs and compatibility, touch versus tactile switches, warranty, installation, support, and what happens to my system if the company stops trading.
FAQs
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More comparisons
Other comparisons.

Smartify vs Aqara
A large Zigbee range of switches, sensors and hubs built around the Aqara hub and app. Smartify stocks it.

Smartify vs AHA
A Mumbai company that designs, installs and supports Zigbee-based automation, with two experience centres.
All four side by side
Smartify, Keus, Aqara and AHA in one view.
Where this comes from.
Everything about other brands comes from their own public websites, brochures and app listings, checked on 7 November 2026. Where a brand does not say, we write “not published” or “not verified” instead of guessing. “Self-reported” means the brand’s own claim, which we have not checked. Products and prices change, so confirm details with each brand before you buy. Smartify is not affiliated with Keus, Aqara or AHA Smart Homes. Found something out of date? Tell us and we will fix it.