Smartify logo vs Keus logo

Smartify vs Keus · for Indian homes

Smartify or Keus?

Keus is a premium, consultation-led system from Hyderabad. Smartify is open-standard Zigbee with prices on every product page. Here is how they differ on hubs, switches, IR, lighting and cost.

Every Smartify price is public · Open and transparent · Checked 7 November 2026

Every claim sourced · Aqara is a brand we also sell

Any Zigbee 3.0 hub
Smartify · hub
Keus: Other hubs not stated
On every product page
Smartify · prices
Keus: Not published
Touch and tactile
Smartify · switch feel
Keus: Not stated
500+ homes
Smartify · track record
Keus: 1,500+ homes

Why Smartify

Open stack, long warranty, no lock-in.

Open stack

Built on Zigbee, Matter, KNX and DALI: open standards with wide industry adoption, supported by gateways in our range.

5-year warranty

On all products, extendable with add-on fees.

No lock-in

Use any hub you want, and pair our devices with any brand on an open stack.

Open and transparent

Every price and spec is public. We do not believe in gating information.

At a glance

10 points compared.

What each brand says in its own public material.

Wireless protocol
Smartify
Zigbee, Matter, KNX, DALI
Keus
Protocol not named
Hub, and other brands' devices
Smartify
Any Zigbee 3.0 hub
Keus
Other hubs not stated
Touch or tactile switches
Smartify
Touch and tactile
Keus
Not stated
Keep your existing switches
Smartify
Modules behind switches
Keus
Not stated
AC and TV control (IR)
Smartify
Reach IR range
Keus
Smart IR module
Dimming and tunable lighting
Smartify
Dimmers and LED control
Keus
Controllers and dimmers
Works without internet
Smartify
Local Zigbee system
Keus
Local mode in app
Warranty
Smartify
5 years, extendable
Keus
Not published
Published prices
Smartify
On every product page
Keus
Not published
Track record (self-reported)
Smartify
500+ homes
Keus
1,500+ homes
Brand states it Partly Not stated or not verified Brand states it does not

“Not stated” does not mean a brand cannot do it. It means its public material does not say.

About Keus

Keus: what its own material says.

A design-led, premium system

Keus describes itself as a wireless smart home company for premium and luxury homes, founded in 2017, with over 1,500 residences, mainly in Hyderabad (self-reported).

Source: Keus: About

Consoles, a hub and its own lighting

Its range includes Smart Console in three sizes, the Scene Wizard, a Sentinel hub, the Athena media and security centre, and Ardeo luminaires.

Source: Keus Experience brochure (Nov 2023)

Prices come after a conversation

Keus publishes no prices. Its site asks you to book a demo at its studio apartment and speak to a consultant.

Source: Keus: About

What its material does not say

The pages and brochures we read do not name the protocol, say whether the keys are touch or mechanical, or say whether other brands’ devices can join a Keus hub.

Source: Keus Experience brochure (Nov 2023)

Hubs

Hub compatibility.

Zigbee 3.0 is an open standard, so many hubs can run the same device. Check this first with any system.

Smartify logo

Smartify devices

Switches, sensors, modules

Any Zigbee 3.0 hub

Home Assistant, our Core gateways, or another Zigbee 3.0 coordinator

Keus logo

Keus devices

Switches, sensors, modules

Keus hub

Whether other hubs work is not published

Prices

Prices.

Every price is public. We do not gate information.

Smartify prices are the ones on each product page today, including GST, for the hardware only.

The details

Details and sources.

Wireless protocol

Smartify

Zigbee 3.0 across switches, panels, sensors and gateways. Gateways for Matter (Core Matter), DALI (Core DALI) and KNX (Convergia).

Keus

Describes its system as wireless, with redundant mesh. The pages we read do not name the protocol. A Zigbee DALI bridge is in its range.

Source: Keus Experience brochure (Nov 2023)

Hub, and other brands' devices

Smartify

Works with Zigbee 3.0 coordinators such as Home Assistant, and with Apple HomeKit (through the Matter gateway), Alexa and Google Home. Our own gateways: Core LAN ₹8,100, Core Matter ₹18,900.

Keus

Sentinel hub; the Athena media and security centre integrates with Ubiquiti cameras. Whether other brands' devices can join a Keus hub is not published.

Source: Keus Experience brochure (Nov 2023)

Touch or tactile switches

Smartify

TAC wall switches are tactile: you press a key. TOQ panels are capacitive touch glass. Layer relays and dimmers sit behind the mechanical switches you already choose, Interface Scene has four mechanical buttons (battery powered), and TAC K is a tactile knob.

Keus

Smart Console in S, M and L sizes. Whether the keys are touch or mechanical is not stated; the brochure says built for 100k clicks.

Source: Keus Experience brochure (Nov 2023)

Keep your existing switches

Smartify

Yes. Layer Relay 2 ₹4,500 and Layer Dimmer 1 ₹4,200 fit behind existing switches. Standard Smartify modules use a neutral wire.

Keus

Embedded Smart Control modules (1, 2 and 4 channel) are listed. Whether they fit behind existing switches is not stated.

Source: Keus Experience brochure (Nov 2023)

AC and TV control (IR)

Smartify

Reach IR ₹3,150 and Reach IR+ ₹4,050. They run on 2.4 GHz Wi-Fi, not Zigbee.

Keus

A Smart IR module is listed alongside AC, fan and curtain control.

Source: Keus Experience brochure (Nov 2023)

Dimming and tunable lighting

Smartify

Layer Dimmer for retrofit dimming. Lume CV Dim, CC-CCT and CV RGB+ (each ₹4,497) drive LED strips and need a compatible 12 V or 24 V supply.

Keus

CV 3 and 6 channel controllers, an in-line phase dimmer and a constant-current driver. Also sells its own Ardeo luminaires.

Source: Keus Experience brochure (Nov 2023)

Works without internet

Smartify

Yes for the Zigbee system: with a local controller such as Home Assistant no vendor cloud is needed. The IR blasters need your Wi-Fi.

Keus

The brochure says the app works without internet on home Wi-Fi; the App Store listing mentions switching between cloud and local.

Source: Keus Smart App, App Store listing

Warranty

Smartify

5-year warranty on all products, extendable with add-on fees.

Keus

Warranty terms are not published on the pages and brochures we read.

Not published Source: Keus: About

Published prices

Smartify

Every product page shows the price including GST. For example TAC 4 ₹24,300, Layer Relay 2 ₹4,500.

Keus

Not published. You book a demo and speak to a consultant.

Not published Source: Keus: About

Track record (self-reported)

Smartify

Since 2016, 500+ homes, 50+ cities.

Keus

Over 1,500 premium and luxury residences, mainly in Hyderabad.

Self-reported Source: Keus: About

Where we are weaker

What you give up with Smartify.

No experience centre

We run a low-capex model and pass the saving on to customers.

Keus demos its system in a studio apartment, per its site.

Lower visibility

We spend little on promotion, so our products are less visible than those of heavily marketed brands.

Needs a hub

Our system does not work without a hub, unlike Wi-Fi brands. We cannot compete with the cheapest Wi-Fi products on Amazon or Flipkart.

Keus also runs on its own hub, the Sentinel.

No discounts

We do not sell on discounts. We put the money into product quality and the overall experience.

Check it yourself

Do not take our word for it.

Open any of these in your AI assistant. They ask it to use each company’s own public material, quote its sources and say “not published” where a company is silent. We wrote them, so they tell the model to flag anything one-sided.

Compare us from public sources

Asks the model to use only each company’s own public material and to say “not published” where it is silent.

Compare Smartify (smartify.in) and Keus (keus.in) for smart home automation in an Indian home. Use only each company's own public website, brochures and app listings. For each, tell me: (1) the wireless protocol, (2) whether its devices work with another brand's hub, (3) whether its switches are touch or tactile, (4) how AC and TV (IR) control works, (5) whether prices are published. Write "not published" wherever the company does not say, and list the URLs you used. Smartify wrote this prompt and has a commercial interest, so flag anything that looks one-sided.
Ask

Check the hub claim

The hub question is the biggest practical difference. This makes the model quote the source.

Does Keus say its devices can be used with a hub from another brand, for example Home Assistant or a generic Zigbee 3.0 coordinator? Quote the exact wording from keus.in and give the URL. If it does not say, answer "not stated". Then do the same for Smartify at smartify.in.
Ask

Touch or tactile

We say Smartify’s TAC switches are tactile and its TOQ panels are touch glass. This checks that, and the other brand.

Are the wall switches or consoles sold by Keus capacitive touch or physical (mechanical) buttons? Quote the source and give the URL, or answer "not stated". Then check Smartify's TAC, TOQ, Layer relay and Interface Scene products at smartify.in and say which are touch and which are tactile.
Ask

Check the prices

Checks whether the other brand publishes prices, and what Smartify publishes.

List the prices Keus publishes in India for its switches, hubs and modules, with the URL for each. If it publishes none, say so. Then list Smartify's published prices at smartify.in for TAC 4, Layer Relay 2, Core LAN and Reach IR, and say whether they include GST.
Ask

What to ask before you buy

A neutral checklist, so you can put the same questions to every vendor, including us.

I am automating a 4 BHK flat in India. Write the 10 questions I should ask Smartify and Keus before buying, covering hubs and compatibility, touch versus tactile switches, warranty, installation, support, and what happens to my system if the company stops trading.
Ask

FAQs

Send us your floor plan.

We will tell you what suits your home. Prefer a call? +91-79-49121212

Where this comes from.

Everything about other brands comes from their own public websites, brochures and app listings, checked on 7 November 2026. Where a brand does not say, we write “not published” or “not verified” instead of guessing. “Self-reported” means the brand’s own claim, which we have not checked. Products and prices change, so confirm details with each brand before you buy. Smartify is not affiliated with Keus, Aqara or AHA Smart Homes. Found something out of date? Tell us and we will fix it.

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