# Smartify vs Keus: smart home compared (2026) > Smartify wrote this comparison. Smartify sells its own range and also resells Aqara, so it has a commercial interest. Statements about other brands come from their own public websites, brochures and app listings, each linked, and were checked on the date shown. "Not stated" or "not published" means the brand’s public material does not say; it does not mean the brand cannot do it. Page: https://smartify.in/compare/smartify-vs-keus/ · Checked: 7 November 2026 · Publisher: Smartify (https://smartify.in) Keus is a premium, consultation-led system from Hyderabad. Smartify is open-standard Zigbee with prices on every product page. Here is how they differ on hubs, switches, IR, lighting and cost. ## Summary | Point | Smartify | Keus | | --- | --- | --- | | Wireless protocol | Zigbee, Matter, KNX, DALI | Protocol not named | | Hub, and other brands' devices | Any Zigbee 3.0 hub | Other hubs not stated | | Touch or tactile switches | Touch and tactile | Not stated | | Keep your existing switches | Modules behind switches | Not stated | | AC and TV control (IR) | Reach IR range | Smart IR module | | Dimming and tunable lighting | Dimmers and LED control | Controllers and dimmers | | Works without internet | Local Zigbee system | Local mode in app | | Warranty | 5 years, extendable | Not published | | Published prices | On every product page | Not published | | Track record (self-reported) | 500+ homes | 1,500+ homes | Key: Brand states it; Partly; Not stated or not verified; Brand states it does not; For context. ## Detail, with sources ### Wireless protocol - **Smartify**: Zigbee 3.0 across switches, panels, sensors and gateways. Gateways for Matter (Core Matter), DALI (Core DALI) and KNX (Convergia). - **Keus**: Describes its system as wireless, with redundant mesh. The pages we read do not name the protocol. A Zigbee DALI bridge is in its range. (source: [Keus Experience brochure (Nov 2023)](https://www.keus.in/assets/downloads/experience.pdf)) ### Hub, and other brands' devices - **Smartify**: Works with Zigbee 3.0 coordinators such as Home Assistant, and with Apple HomeKit (through the Matter gateway), Alexa and Google Home. Our own gateways: Core LAN ₹8,100, Core Matter ₹18,900. - **Keus**: Sentinel hub; the Athena media and security centre integrates with Ubiquiti cameras. Whether other brands' devices can join a Keus hub is not published. (source: [Keus Experience brochure (Nov 2023)](https://www.keus.in/assets/downloads/experience.pdf)) ### Touch or tactile switches - **Smartify**: TAC wall switches are tactile: you press a key. TOQ panels are capacitive touch glass. Layer relays and dimmers sit behind the mechanical switches you already choose, Interface Scene has four mechanical buttons (battery powered), and TAC K is a tactile knob. - **Keus**: Smart Console in S, M and L sizes. Whether the keys are touch or mechanical is not stated; the brochure says built for 100k clicks. (source: [Keus Experience brochure (Nov 2023)](https://www.keus.in/assets/downloads/experience.pdf)) ### Keep your existing switches - **Smartify**: Yes. Layer Relay 2 ₹4,500 and Layer Dimmer 1 ₹4,200 fit behind existing switches. Standard Smartify modules use a neutral wire. - **Keus**: Embedded Smart Control modules (1, 2 and 4 channel) are listed. Whether they fit behind existing switches is not stated. (source: [Keus Experience brochure (Nov 2023)](https://www.keus.in/assets/downloads/experience.pdf)) ### AC and TV control (IR) - **Smartify**: Reach IR ₹3,150 and Reach IR+ ₹4,050. They run on 2.4 GHz Wi-Fi, not Zigbee. - **Keus**: A Smart IR module is listed alongside AC, fan and curtain control. (source: [Keus Experience brochure (Nov 2023)](https://www.keus.in/assets/downloads/experience.pdf)) ### Dimming and tunable lighting - **Smartify**: Layer Dimmer for retrofit dimming. Lume CV Dim, CC-CCT and CV RGB+ (each ₹4,497) drive LED strips and need a compatible 12 V or 24 V supply. - **Keus**: CV 3 and 6 channel controllers, an in-line phase dimmer and a constant-current driver. Also sells its own Ardeo luminaires. (source: [Keus Experience brochure (Nov 2023)](https://www.keus.in/assets/downloads/experience.pdf)) ### Works without internet - **Smartify**: Yes for the Zigbee system: with a local controller such as Home Assistant no vendor cloud is needed. The IR blasters need your Wi-Fi. - **Keus**: The brochure says the app works without internet on home Wi-Fi; the App Store listing mentions switching between cloud and local. (source: [Keus Smart App, App Store listing](https://apps.apple.com/in/app/keus-smart-app/id1551997018)) ### Warranty - **Smartify**: 5-year warranty on all products, extendable with add-on fees. - **Keus**: Warranty terms are not published on the pages and brochures we read. (Not published; source: [Keus: About](https://www.keus.in/about)) ### Published prices - **Smartify**: Every product page shows the price including GST. For example TAC 4 ₹24,300, Layer Relay 2 ₹4,500. - **Keus**: Not published. You book a demo and speak to a consultant. (Not published; source: [Keus: About](https://www.keus.in/about)) ### Track record (self-reported) - **Smartify**: Since 2016, 500+ homes, 50+ cities. - **Keus**: Over 1,500 premium and luxury residences, mainly in Hyderabad. (Self-reported; source: [Keus: About](https://www.keus.in/about)) ## Why Smartify - **Open stack**: Built on Zigbee, Matter, KNX and DALI: open standards with wide industry adoption, supported by gateways in our range. - **5-year warranty**: On all products, extendable with add-on fees. - **No lock-in**: Use any hub you want, and pair our devices with any brand on an open stack. - **Open and transparent**: Every price and spec is public. We do not believe in gating information. ## Where Smartify is weaker - **No experience centre**: We run a low-capex model and pass the saving on to customers. Context: Keus demos its system in a studio apartment, per its site. - **Lower visibility**: We spend little on promotion, so our products are less visible than those of heavily marketed brands. - **Needs a hub**: Our system does not work without a hub, unlike Wi-Fi brands. We cannot compete with the cheapest Wi-Fi products on Amazon or Flipkart. Context: Keus also runs on its own hub, the Sentinel. - **No discounts**: We do not sell on discounts. We put the money into product quality and the overall experience. ## About Keus - **A design-led, premium system**: Keus describes itself as a wireless smart home company for premium and luxury homes, founded in 2017, with over 1,500 residences, mainly in Hyderabad (self-reported). ([Keus: About](https://www.keus.in/about)) - **Consoles, a hub and its own lighting**: Its range includes Smart Console in three sizes, the Scene Wizard, a Sentinel hub, the Athena media and security centre, and Ardeo luminaires. ([Keus Experience brochure (Nov 2023)](https://www.keus.in/assets/downloads/experience.pdf)) - **Prices come after a conversation**: Keus publishes no prices. Its site asks you to book a demo at its studio apartment and speak to a consultant. ([Keus: About](https://www.keus.in/about)) - **What its material does not say**: The pages and brochures we read do not name the protocol, say whether the keys are touch or mechanical, or say whether other brands’ devices can join a Keus hub. ([Keus Experience brochure (Nov 2023)](https://www.keus.in/assets/downloads/experience.pdf)) ## FAQs ### Smartify or Keus: which should I choose? It depends on your home and budget. Keus is a premium, consultation-led system with its own consoles, hub and lighting. Smartify is open-standard Zigbee with public prices and a choice of hub. Compare the points above, and use the prompts to check them. ### Does Keus publish its prices? Not on the pages and brochures we read. Keus asks you to book a demo and speak to a consultant. Smartify shows the price, including GST, on every product page. ### Can Keus devices work with another hub? Keus does not say in the public material we read, and its brochure notes that some brands and models may not be compatible. Ask Keus directly before you assume it. Smartify devices pair with any Zigbee 3.0 coordinator. ### Are Keus switches touch or tactile? Keus does not state it. Its brochure says the consoles are built for 100k clicks, which does not settle it. Ask for a demo of the exact console. Our TAC switches are tactile and our TOQ panels are touch glass; you can also keep your existing switches with the Layer modules. ### Does Keus have a showroom? Keus says it demonstrates its system in a studio apartment and asks you to register for a demo. Smartify has no experience centre. ### Where does Keus work? Keus says it has deployed in over 1,500 premium and luxury residences, mainly in Hyderabad (self-reported). We have not verified this. Smartify serves 50+ cities. ### What does open stack mean? It means the devices follow open standards, so they are not tied to one maker’s hub or app. Smartify is built on Zigbee 3.0, with gateways for Matter, DALI and KNX. Any hub that supports the standard can run the device, so you can change hub or add another brand later. Check your hub’s device list, or ask your installer, before you buy. ### Which standards does Smartify support? Zigbee 3.0 for switches, panels, sensors, relays and dimmers. Matter through the Core Matter gateway (₹18,900). DALI through the Core DALI gateway. KNX through the Convergia gateway. ### Do I need a hub with Smartify? Yes. Our Zigbee devices need a hub or gateway and do not work on Wi-Fi alone. Core LAN, a wired Zigbee gateway, is ₹8,100. You can also use another Zigbee 3.0 coordinator such as Home Assistant. ### Why does Smartify need a hub, and what does that cost me? A hub lets the devices talk to each other locally, and lets you choose the hub, which is what removes lock-in. The trade-off is cost: a hub-based system cannot match the cheapest Wi-Fi products on Amazon or Flipkart, and we do not try to. ### Can I use my own hub, such as Home Assistant? Smartify devices pair with Zigbee 3.0 coordinators, and Home Assistant is one our docs cover. Pairing depends on the hub, so ask your installer to confirm the exact hub you plan to use. ### Does Smartify make tactile switches? Yes. Our TAC wall switches are tactile: you press a key. Our TOQ panels are capacitive touch glass. You can also keep the mechanical switches you already have with Layer relays and dimmers, or use the battery-powered Interface Scene with four mechanical buttons, or the TAC K knob. ### Can I keep my existing switches? Yes. Layer relays (₹4,500) and Layer dimmers (₹4,200) sit behind the switches you already have, so the switch plate and the click stay as they are. ### Do I need a neutral wire? Standard Smartify switches and modules use a neutral wire at the switch box. For older or non-standard wiring, including boxes with no neutral, we offer other installation methods. Talk to us before you rewire. ### Do you sell IR blasters and tunable lights? Yes. The Reach range handles IR (and IR with RF). The Lume controllers dim and tune LED strips, and Layer Dimmer dims retrofit loads. Check each product page for the supply and load it needs. ### What does the 5-year warranty cover? Manufacturing defects in materials and workmanship under normal use, for 5 years from purchase, on all products, and it can be extended with add-on fees. It does not cover physical damage, water ingress, incorrect installation, voltage surges or wiring faults, or products modified outside Smartify-authorised channels. To claim, email support@smartify.in with your order number, a description of the issue and proof of purchase. ### Are Smartify prices public? Yes. Every product page shows its price, including GST, for the hardware only. Installation is extra: our estimates quote it at 10% of the final invoice. We do not believe in gating information. ### Does Smartify run discounts or sales? No. We do not sell on discounts. We believe quality needs standards, so we put the money into product quality and a better overall experience rather than into sale pricing. ### Why is there no Smartify experience centre? We run a low-capex model and pass the saving on to customers instead of paying for showrooms. Send us your floor plan on WhatsApp and we will answer your questions and show you the options. ### Why have I heard less about Smartify? We spend little on promotion, so we are less visible than heavily marketed brands. That is a real trade-off. It is also why we publish prices and sources openly, and give you prompts to check us. ### Can I mix Aqara and Smartify in one home? Aqara’s own page says its Zigbee switches need a compatible Aqara hub, so they run on the Aqara hub and app. Smartify devices pair with a Zigbee 3.0 coordinator. We sell both and will tell you which suits your home. ### How do you get the information about other brands? Only from their own public websites, brochures and app listings, with a source link and the date we checked. Where a brand does not say, we write that it is not published rather than guess. If you spot something out of date, tell us and we will fix it. ### How can I check this with an AI assistant? Use the prompts in the Check it yourself section. They ask the assistant to use each company’s own public material, quote its sources and say “not published” where a company is silent. Because we wrote them, they also ask it to flag anything one-sided. ## Check it yourself Prompts a reader can give an AI assistant to verify these claims from each company’s own public material: **Compare us from public sources** > Compare Smartify (smartify.in) and Keus (keus.in) for smart home automation in an Indian home. Use only each company's own public website, brochures and app listings. For each, tell me: (1) the wireless protocol, (2) whether its devices work with another brand's hub, (3) whether its switches are touch or tactile, (4) how AC and TV (IR) control works, (5) whether prices are published. Write "not published" wherever the company does not say, and list the URLs you used. Smartify wrote this prompt and has a commercial interest, so flag anything that looks one-sided. **Check the hub claim** > Does Keus say its devices can be used with a hub from another brand, for example Home Assistant or a generic Zigbee 3.0 coordinator? Quote the exact wording from keus.in and give the URL. If it does not say, answer "not stated". Then do the same for Smartify at smartify.in. **Touch or tactile** > Are the wall switches or consoles sold by Keus capacitive touch or physical (mechanical) buttons? Quote the source and give the URL, or answer "not stated". Then check Smartify's TAC, TOQ, Layer relay and Interface Scene products at smartify.in and say which are touch and which are tactile. **Check the prices** > List the prices Keus publishes in India for its switches, hubs and modules, with the URL for each. If it publishes none, say so. Then list Smartify's published prices at smartify.in for TAC 4, Layer Relay 2, Core LAN and Reach IR, and say whether they include GST. **What to ask before you buy** > I am automating a 4 BHK flat in India. Write the 10 questions I should ask Smartify and Keus before buying, covering hubs and compatibility, touch versus tactile switches, warranty, installation, support, and what happens to my system if the company stops trading. ## Sources - Smartify: [Why Smartify (product docs)](https://docs.smartify.in/docs/products/why-smartify); [Smartify product pages and prices](https://smartify.in/shop/) - Keus: [Keus: About](https://www.keus.in/about); [Keus Experience brochure (Nov 2023)](https://www.keus.in/assets/downloads/experience.pdf); [Keus Smart App, App Store listing](https://apps.apple.com/in/app/keus-smart-app/id1551997018); [Ardeo by Keus](https://www.keus.in/lighting) Other comparisons: https://smartify.in/compare/smartify-vs-keus-aqara-aha/, https://smartify.in/compare/smartify-vs-aqara/, https://smartify.in/compare/smartify-vs-aha/