Finally, we’re LIVE. I can’t count how many hours we have put into designing, developing and testing our platform. Not to mention, we also had a rough time testing all the smart home devices that we procured, and figuring out how all the pieces can be put together. From asking for critical feedback from friends to recording amateur smart home videos, we have been on our toes.

But it’s time to settle everything in, and begin the next leg of the journey– building functional homes. ???? So, in this post, I’m going to answer a few basic questions about why we built Smartify Automation, what we intend to do, and how we are going to achieve our goals.

Why home automation?

We believe automation is going to change the future and make our lives 10x better. Smartify is a platform for bridging the knowledge-execution gap, and onboarding people on this new technological revolution, we call, IoT (Internet of Things).

Alright, but what’s the need for a web shop? Don’t we have a lot of them, already? 

That’s true. We already have a lot of E-commerce shops on the Internet already, not to mention we have the likes of Amazon competing against us. But, the way I see it, home automation is not a product, but an experience. Our focus is on building a platform where we empower the early-adopters to take a chance, and handle the installation-integration part for them.

Okay, but aren’t there companies already doing home automation? Why reinvent the wheel? 

That’s true. A lot of companies are already doing home automation, but almost all of them are providing expensive, outdated solutions that require high initial investment costs, in terms of internal wiring, and low flexibility (you cannot upgrade without burning a hole in your pocket).

Using open, standardized protocols from the most reputed automation companies of the world and following a Lego-block setup, we have managed to cut down the cost by at least 50-60%, with zero compromise on the experience.

Plus, our automation system is infinitely scalable, requires no internal wiring, and is future-proof, which means it will work with every new automation gadget/device that comes to the market.

What’s our USP?

Apart from cutting down costs, we also offer premium lifetime customer support. In case you get the installation done from us, you don’t have to pay anything extra if things go wrong. For people who are just looking to buy directly, we are building an extensive knowledgebase that will help them installation, configuration and testing of smart home devices.

We’re also build a community for logging queries on all automation devices sold through our store.

How are we going to deliver value to customers?

Here’s a short and crisp version:

  1. Reducing the knowledge gap.
  2. Using network effects to reduce the base price
  3. Providing a safety net for experimentation (lifetime support)

How do we plan on empowering early adopters/influencers?

If you’re interested in starting your own home automation business or an enthusiast, do get in touch with us and we’ll hook you up at minimal investment. Although we are in early stages, we rank high on Google, and get lots of queries for home automation from different parts of India.

But, again, please contact us if you’re actually passionate about smart home technology. We don’t want to deal with companies or system integrators who want to milk customers, push boxes or don’t want to provide after-sales service.

What are our future plans? 

Soon, we’re planning to expand our automation segment into categories like hotel, hospital, industrial and more. We also intend to have multiple workshops across India to reach out influencers and onboard them on the journey. Lastly, we’re also actively getting in touch with real-estate developers, architects, builders and interior designers for adopting the new technology in homes.

So far, it’s been an exciting journey, and from what we have seen so far… it looks like it’s going to be one hell of a ride.